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| Person holding an iPhone X Photo by Yura Fresh on Unsplash |
With an Illinois academic leadership background, Andrew Jordan holds responsibilities as a principal with a K-12 institution. Currently attending graduate school, Principal Andrew Jordan enjoys reading on topics such as business and social media in his free time.
The application TikTok has recently been on the upswing with teens and, as reported in the New York Times, Silicon Valley is concerned. Downloaded 750 million times in the past year, 35 million times more than Facebook, TikTok is owned by a Chinese company that purchased the core platform from the US company, ByteDance’s Musical.ly two years ago. Unlike Snapchat, which focuses on connecting friends, Tiktok publishes 15- to 60-second clips that are viewed and remixed by strangers around the world.
Tiktok’s rapid adoption has generated a late response from US-based companies. For instance, Facebook launched Lasso, which features short viral, remixed, videos, in late 2018 to compete with Tiktok. Unfortunately, the platform has been downloaded less than half-million times. Youtube is also considering incorporating video-editing software within its application while Instagram has been testing out Clips, which would allow video clips to be spliced together with music.
Despite its popularity, Tiktok's user retention is only 26 percent, which is significantly lower than Facebook and Instagram. At the same time, the app has been scrutinized extensively by the US federal agencies, with some claiming that Tiktok is censored by the Chinese government.
The application TikTok has recently been on the upswing with teens and, as reported in the New York Times, Silicon Valley is concerned. Downloaded 750 million times in the past year, 35 million times more than Facebook, TikTok is owned by a Chinese company that purchased the core platform from the US company, ByteDance’s Musical.ly two years ago. Unlike Snapchat, which focuses on connecting friends, Tiktok publishes 15- to 60-second clips that are viewed and remixed by strangers around the world.
Tiktok’s rapid adoption has generated a late response from US-based companies. For instance, Facebook launched Lasso, which features short viral, remixed, videos, in late 2018 to compete with Tiktok. Unfortunately, the platform has been downloaded less than half-million times. Youtube is also considering incorporating video-editing software within its application while Instagram has been testing out Clips, which would allow video clips to be spliced together with music.
Despite its popularity, Tiktok's user retention is only 26 percent, which is significantly lower than Facebook and Instagram. At the same time, the app has been scrutinized extensively by the US federal agencies, with some claiming that Tiktok is censored by the Chinese government.
